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It’s never a good thing when a link leads a visitor to a page that no longer exists.
The meat of the 404that comes with Twenty Seventeen theme looks like this: To change the page, edit the highlighted text.
You can also add additional paragraphs below it (above the end of the page-content div), including any images and helpful links you’d like to add.
Throw in a little humor and your visitor’s groan will turn into a laugh.
Here’s one from Airbnb that does both: visitors get a funny graphic for their trouble and easy links to what they might have been looking for: Some theme builders include a custom 404 page and others do not.
404 plugins will help you create a 404 error page, and often, as an added bonus, will track and record all page not found errors.
Here are a few favorites: 404 Error Page and designate the new page as your 404 page.
It also returns the correct error code to the visitor’s browser.
More than 70,000 Word Press sites use this plugin and it’s loaded with 5-star ratings, so it’s an excellent pick.
If there isn’t a 404.php, then your theme doesn’t include a custom 404 template and if you want one, you’ll need to add it (as described later in this article).
Otherwise, you can simply click on the existing file and edit it right in the Word Press dashboard.