Seek trend and statistical information through resources such as the American Apparel and Footwear Association and Intertek’s Textiles, Apparel and Footwear Division.
Provide details on your shoe’s line’s market research and test results.
Briefly introduce the business, its owners, the reason for starting the line and the identified target market.
Include a few key facts about your line’s competition and competitive strategies.
If you are requesting a loan, include the amount your business is requesting and show the anticipated repayment schedule.
Limit the executive summary to two pages and include signatures for each owner at the end of the summary.Provide reasonable estimates and forecast information for figures that have yet to develop, such as expected sales and growth.Include all supporting documents, such as marketing research, manufacturer contracts and licensing information within the business plan’s appendix.Categorize the shoe market and highlight its growth trends and customer groups, such as male, female, casual wear, athletic wear.Identify your shoe line’s target market within those customer groups.Just about everyone in the world wears shoes and the consumer demand for variety and style is endless.Of course, abundant opportunity always brings abundant competition.Give details on the actual shoes that were tested and define the modifications that your company made to the shoes after reviewing the responses and comments of the test group.Explain how the shoe line meets the needs or fills the voids of the target market.Give a brief description of your shoe line’s products and services, but limit the information for the body of the plan.Complete a market analysis of the overall shoe industry.