Role Of Media In Development Essay

Role Of Media In Development Essay-30
The media can effectively remove issues from public discussion.

The media can effectively remove issues from public discussion.

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But they are key to the setting of agendas and focusing public interest on particular subjects, which operates to limit the range of arguments and perspectives that inform public debate.

Drawing on a multi-dimensional model of the communications process, this article examines the role of the media in the construction of public belief and attitudes and its relationship to social change.

For example, in our work on disability we showed the relationship between negative media coverage of people on disability benefit and a hardening of attitudes towards them.

Further, we found that the media also severely limit the information with which audiences understand these issues and that alternative solutions to political problems are effectively removed from public debate.

Finally, we discuss the implications for communications and policy and how both the traditional and new media might help in the development of better informed public debate. Handling Editor: Andrew Livingstone, University of Exeter, Exeter, United Kingdom *Corresponding author at: Glasgow University Media Group, Adam Smith Building, Bute Gardens, Glasgow G12 8RT, United Kingdom. [email protected] This is an open access article distributed under the terms of the Creative Commons Attribution License ( which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Journal of Social and Political Psychology, 2013, Vol. The media – television, the press and online – play a central role in communicating to the public what happens in the world.

Some may be referenced only occasionally or in passing while others occupy a much more dominant position, being highlighted in news headlines or in interview questions or editorials.

In the case of media coverage of migration, some arguments and the assumptions that they contain – for example, that a ‘large number’ of migrants constitute a ‘threat’ – may underpin the structure of specific news stories.

These often relate to different political positions and can be seen as ideological if they relate to the legitimation of ways of understanding that are connected to social interests.

In this way, ideology (meaning an interest-linked perspective) and the struggle for legitimacy by groups go hand in hand.


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