Retail Business Plan Example

Retail Business Plan Example-14
Robin Mathews and Joanna Jensen are the company’s principle owners. The Company is a new business aimed at providing women of the Baby Boom generation stylish clothing options to buy and wear.

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The fashion and retail industry tends to be overly youth focused.

However, by closely following generational fashion trends as well as our own customers’ purchasing preferences, we will tailor our inventory to meet the specific needs of our clientele. retail industry in 2007 (including food service and automotive) exceeded $4 trillion.

Robin Mathews and Joanna Jensen are co-owners and will co-manage Booming Boutique.

Mathews has worked ten years in the retail industry, including four years as the manager of an antique furniture shop.

54 percent of the total population is women who have a median age of 48. We will initially seek customers locally, but will increase our reach as we build our brand and secure our image.

Booming Boutique recognizes the importance of marketing.

We will achieve month-to-month profitability within the first year.

Booming Boutique requires 2,000 to launch successfully.

We will solely focus on the our styles, colors and fits to flatter the lady Baby Boomer/ Meeting the needs of her figure will be our specialty. There are roughly 75 million Baby Boomers, half of which are women.

In Pleasantville, the current population is just fewer than 40,000.


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