There are a number of potential ethical concerns that can arise with an observation study.
If your intended research question requires you to collect standardised (and therefore comparable) information from a number of people, then questionnaires may be the best method to use.
Questionnaires can be used to collect both quantitative and qualitative data, although you will not be able to get the level of detail in qualitative responses to a questionnaire that you could in an interview.
Items in other media can also be the subject of documentary analysis, including films, songs, websites and photographs.
Documents can reveal a great deal about the people or organisation that produced them and the social context in which they emerged.
However, the interviewer is free to follow different paths of conversation that emerge over the course of the interview, or to prompt the informant to clarify and expand on certain points.
Therefore, interviews are particularly good tools for gaining detailed information where the research question is open-ended in terms of the range of possible answers.Documentary analysis involves obtaining data from existing documents without having to question people through interview, questionnaires or observe their behaviour.Documentary analysis is the main way that historians obtain data about their research subjects, but it can also be a valuable tool for contemporary social scientists.'' is not enough; there must be good academic reasons for your choice.If you are submitting your dissertation in sections, with the methodology submitted before you actually undertake the research, you should use this section to set out exactly what you plan to do.The following research methods are commonly used in social science, involving human subjects: One of the most flexible and widely used methods for gaining qualitative information about people’s experiences, views and feelings is the interview.An interview can be thought of as a guided conversation between a researcher (you) and somebody from whom you wish to learn something (often referred to as the ‘informant’).A researcher wanting to know how people react to a billboard advertisement might spend time watching and describing the reactions of the people.In this case, the data would be , and would therefore be qualitative.Documents are tangible materials in which facts or ideas have been recorded.Typically, we think of items written or produced on paper, such as newspaper articles, Government policy records, leaflets and minutes of meetings.