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uk provides customers with a clothing comparison chart, solving their problem of indecision by helping them make an informed decision.
Your marketing mix refers to the elements you’ll use to show prospects why your product or service is different and better than your competitors.
For example, adventure site, Go Outdoors, is a one-stop-shop for all your activity needs.
They are constantly communicating their promotions and price reductions on their website.
Image Source: If you’d like more information on how you should use these 4Ps in your marketing strategy, then read our article.
Email marketing is a great way to get new customers to engage with your business, as well as maintain relationships with existing customers.
It’s extremely cost effective and one of the most powerful marketing tools available to a small businesses.Narrow your message and be specific so customers will receive one important message.Your first step will be to identify your target market’s problems.Image Source: Digital marketing tools and techniques provide business owners the best chance for beating the competition and increase business growth.Digital marketing is the promotion of products or brands via one or more forms of electronic media.There are predominantly two ways you can communicate your message to your target market: 1.Online: It’s important that you match your marketing message with your buyer’s journey. This is when you map out a customer’s journey from when they are a complete stranger to when they become a lead. This lets your customers do the marketing for you and is pivotal to your ongoing business success.Using video, especially “how to” videos, will help engage visitors for a longer period of time, allowing your brand message to sink in.Take a look at our blog telling you all about Video Marketing.Then you need to present your product or service as the solution.This step is important because most people won’t take action if the solution seems too complex or unlikely.