Even though there are always the major restaurant industry events to consider, don’t overlook local community events like softball tournaments or fundraisers—they can be a great way to get your name out and boost your reputation.
Yes, it’s true that most businesses don’t use it anymore, but why not take that as an opportunity to stand out from the crowd, especially if you can pair your mailings with some free swag. This principle extends way beyond the restaurant industry.
In each of these sections, you will outline your marketing goals for the year, your marketing budget, strategies you plan to use to achieve those goals and the details of the research you have conducted on your industry.
The executive summary of your restaurant marketing plan should provide an overview of the goals and objectives listed throughout your plan, in addition to your restaurant’s mission statement.
The best way to get the best business is through word of mouth.
Think about it—someone who you already know and trust tells you that you’re going to love a certain bar, restaurant, or coffee shop for a number of reasons. That’s why word of mouth marketing is not only incredibly effective, but also an insanely cheap form of marketing as well—a win-win for business owners everywhere.But to keep it simple, the point of a marketing plan for restaurants is to come up with a detailed plan for how you are going to pique your potential guests’ interest and how you’re going to get them to want to dine at your restaurant.Nine out of 10 restaurants use social media to connect and engage with their guests.How likely are you to at least check the place out? How likely is it that you’re going to love it for all of the reasons your friend said you would? The first key step is figuring out who, exactly, you should be engaging in your word of mouth restaurant marketing strategy.The best place to start is with customers who are already on your loyalty or rewards program.If you understand the purpose of the plan, it will be much easier to figure out how your restaurant can achieve that through its own marketing plan.explains, “A marketing plan outlines the specific actions you intend to carry out to interest potential customers and clients in your product and/or service and persuade them to buy the product and/or services you offer.” Of course, when it comes to restaurants, often times what restaurateurs offer is both a product, in the form of food, and an experience as well as stellar service along the way.Objectives listed in your restaurant marketing plan should be SMART goals, which means they need to be specific, measurable, achievable, realistic and timely.There are a variety of goals you may wish to achieve with your restaurant marketing plan, such as increasing your yearly revenue by a specific amount, increasing website views by a certain percentage, adding a certain number of social media followers by the end of the year, increasing the media exposure of your restaurant or getting a certain number of positive reviews on Yelp.These people already love your restaurant and choose to come back again and again to rack up points, so why not leverage their love for your spot?It can be as simple as offering a free appetizer or a discount for any referrals they bring through the door.