Introduction Social Networking Sites Essay

Introduction Social Networking Sites Essay-73
It was called Work Literacy and was hosted on the Ning software platform.As the platform changed its fee structure, I exported a number of the pages and resources to my blog.

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Customers may complement the company’s offerings and encourage others to buy the products or services.

The more customers are talking about a company on social networking, the more valuable the brand authority becomes. Increased company posts rank the company higher in search engines.

Social networking can help establish a brand as legitimate, credible, and trustworthy.

A company may use social networking to demonstrate its customer service level and enrich its relationships with consumers.

Ian Mc Carthy’s honeycomb model is one way to see the differences between consumer social media platforms, as it highlights 7 functions with 7 implications.

For example Linked In is strong in Identity and also supports Relationships and Reputation.

On the other hand, Facebook is strong in Relationships, and also supports Presence, Identity, Conversations, and Reputation.

Ning is strong in Groups, and also supports Sharing and Conversations.

Since it makes a company more accessible to new customers and more recognizable for existing customers, social networking helps promote a brand’s voice and content.

For example, a frequent Twitter user may hear of a company for the first time through a news feed and decide to buy a product or service.


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