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Supervisors there had tried every carrot and stick motivation and reward system they knew, all with little or no effect.different process, one that you will recognize as standard practice for OD facilitators today. In support of this process they also recommended: that affect them.It’s also an excellent resource to use to develop a message house, and of course, a terrific way to start a brainstorm. For the next set of instructions, I’ve created a Force Field Analysis on Aries Pty Ltd, an imaginery company.
The Force Field Analysis model I use is a slight variation.
Re-arranging the columns allows a team to separate and articulate the .
The analysis of these forces – both the (those resisting change) – helps to determine an appropriate plan of action.
Lewin’s original model and its methodology can be seen here.
It’s strictly a personal preference, but I find the Force Field Analysis (instead of the SWOT Analysis) is more ideal for the field of communications because the situational columns help define the existing, preferred and worst mindsets or perceptions of important audiences.
In turn, this helps to identify the key communications opportunities to leverage and the communications issues to address.
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Somewhat different from the process of listing pros and cons, force field analysis allows you to develop decision-making strategies in terms of strengthening the forces in support of a decision and reducing the impact of any opposition.
Force field analysis was developed by psychologist Kurt Lewin, a pioneer in the field of social psychology.