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Instead of simply downloading a standard business plan template, which is designed to apply to all sorts of industries, create your own plan that’s based on the most important aspects of your unique business. The most important aspects of a coffee shop are its location, the number and income level of the customers that live or work nearby, and the expenses related to operating it.
At the outset, marketing will be done through social media.
In the course of her travels, founder and CEO Mc Bride has amassed a large following on Twitter and Instagram.
She holds a Master of Business Adminstration from Thunderbird School of Global Management.
document will serve to not only provide you and your employees with focus, but will also be a means to quickly let anyone in on what your business is all about, why it’s better and different from the competition, and will explain all of its moving parts.
For instance, you may want to deliver an eco-friendly message to your customers, and will thus carry fair trade organic coffee and biodegradable cups and spoons.
Advertising is a specific activity designed to get your marketing message out to your customer.
She will direct attention to the Green Tree Coffee website, make regular suggestions on coffee to purchase, and share stylish photographs pertaining to the events.
Product will be sourced from the coffee farms that Mc Bride has personal experience working with.
Green Tree is not presently seeking funding, but this may change in the future.
Right now the company is entirely bootstrapped off of Mc Bride’s savings, and she is able to purchase product at a great discount due to her personal connections in the coffee industry around the world.