Likewise, Gossip Girl includes various artists on their soundtrack, which can be found on Itunes under “featured Gossip Girl playlists”.
All things considered, Gossip Girl has successfully integrated branding into entertainment by implementing the newest innovations in social marketing, social networking, and technology to sell products.
The marketing does not end there, as Gossip Girl is also a promotional medium for music artists.
As an example in the episode “Panic Roomate” Florence and the Machine perform at an elaborate party all of the characters attend.
7) [ As of March 2009, 31% of American households have a DVR, up significantly from just 12% in January 2007 (Nielsenwire, 2009).
Among Ti Vo owners, 60% record TV programs and 92% avoid advertisements when they view these recordings. 35)] and advertisement clutter is unbridled (Panda, 2004) the future of brand marketing on television poses a problem for advertisers.improvements in computing technology, increasingly sophisticated analytics algorithms, and a dramatic increase in the breadth and depth of consumer data.Branded entertainment portals will grow in importance.Entertainment provides a way to break away from everyday humdrum activity and enjoy a refreshing moment together.Entertainment brings happiness, which is a fundamental and powerful medicine that aids health and wellbeing.It is said “when you are happy, you have everything.” Happiness can even reduce stress and tension.Movies, music and TV series can all create joy in people’s lives.Aside from products individuals are advertised on the show through self-cameos.To illustrate, socialites Tinsley Mortimer and Lydia Hearst as well as Jay Mc Inery, the author of Bright Lights Big City have made appearances on Gossip Girl for self-promotion.Usually, entertainment is fun, enjoyable and pleasurable.Entertainment can take various forms including music, drama, storytelling, movie, sports, dance and traditional performances.