Dunkin Donuts Business Plan

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In this model, cost leadership and product differentiation are mutually exclusive.

Therefore, each company can only choose one as their overall business strategy.

A plan to use innovation, data, and technology to drive sales, take creative approaches to maintaining leading U. franchise returns, focus on growth in the international business, and expand its CPG (consumer packaged goods) business, is all part of Dunkin' Brands' strategy for growth in the next five years.

The company has a target of mid to high single digit revenue growth and a 10% adjusted operating income growth for the next five years.

* With more than 12,500 locations in over 45 countries, we are looking for exceptional franchise candidates to help keep America runnin' on Dunkin' every day.

This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness.Theses generic strategies include the differentiation strategy, the cost leadership strategy, and the focus strategy.While the cost and differentiation strategies are implemented industry wide, the focus strategy is only used for individual business segments.Embed them in your own posts using the Trefis Word Press Plugin."A plan to use innovation, data, and technology to drive sales, take creative approaches to maintaining leading U. franchise returns, focus on growth in the international business, and expand its CPG (consumer packaged goods) business, is all part of Dunkin' Brands' strategy for growth in the next five years.View Interactive Institutional Research (Powered by Trefis): Global Large Cap | U. Mid & Small Cap | European Large & Mid Cap More Trefis Research Like our charts?The number of Dunkin’ Donuts restaurants increased by 291 in 2012, and by 371 in 2013, and by 405 in 2014, thus maintaining a growth rate of slightly above 5%, and the company expects to continue to achieve this growth rate over the next few years.In addition to existing digital initiatives of social media marketing and an online presence, Dunkin' Brands plans to introduce mobile order and pay in the future to drive sales.Despite the change in name, Dunkin’ will continue to offer doughnuts, including its popular Munchkins and seasonal menu additions.The company, which has more than 12,500 stores in the U. and other markets, bills itself as the largest doughnut seller in the U. with global sales of more than 2.9 billion annually.Embed them in your own posts using the Trefis Word Press Plugin.Dunkin' Donuts offers qualified Veterans who purchase a Store Development Agreement for five or fewer stores a 20% discount on the Initial Franchise Fee.

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