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I was working for a real estate agency back then, and I spent a lot of time cold calling and driving around location spotting.This was a time when you couldn’t get phone numbers online, so I had to thumb through my phone book for all the potentially interested residents in a neighborhood.Madeline is a writer and Digital Content Team Leader for Leverage Marketing. When she's not writing, she enjoys running, attempting to cook, going to trivia nights, and exploring Austin.
As I mentioned in my previous article on how to scale an agency, freelancers allow you to accommodate periods of extra work, without paying more than you need during dry spells.
Moreover, freelancers allow you to widen the range of services or styles you offer with no risk; if your client wants a trippy sci-fi style, you can just hire the appropriate freelancer.
Over the years, our company thrived and flourished.
It was an amazing ride, and all because we sought more efficient ways to generate leads.
The task was not only time-consuming, but also disheartening.
All day, I was calling people who just weren’t interested; hearing “no” for hours felt like bashing my head into a wall over and over.
It was precisely that encompassing view of business that allowed me to be named on Inc 500’s list of fastest growing companies two years in a row.
Now, I’m poised to do it over again with my new digital agency, Conklin Media.
We’ve already reached similar highs by helping our clients net tens of thousands of leads and earn millions of dollars in revenue.
This time around I could breath a lot easier because I know an agency’s success isn’t about the amount of resources you have going into it, but about making smarter decisions and following the best practices.