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Bush beat every one of them—in the election and, to judge by post-debate poll results, in the debates as well.The contests between Bush and Kerry this year will be a political version of what the Pentagon calls "asymmetric warfare," or combat between opponents with dissimilar strengths and vulnerabilities.
I bored my friends by forcing them to watch the tape—but I could tell that I had not bored George Lakoff, a linguist from the University of California at Berkeley, who has written often of the importance of metaphor and emotional message in political communications.
When I invited him to watch the Bush-Richards tape, Lakoff confirmed that everything about Bush's surface style was different.
And Richards seemed visibly to have lost passion for her job.
Her relatively young and inexperienced opponent, whose lackluster business career was his main credential, seemed to be the least of her problems—especially when it came to speaking skills.
The Bush on this tape was almost unrecognizable—and not just because he looked different from the figure we are accustomed to in the White House. He mishandled a word or two ("million" when he clearly meant "billion"; "stole" when he meant "sold"), but fewer than most people would in an hour's debate.
And Synthesising - Compare Contrast Essay On George Bush John Kerry
He was younger, thinner, with much darker hair and a more eager yet less swaggering carriage than he has now. More striking, he did not pause before forcing out big words, as he so often does now, or invent mangled new ones.Presidential debates always put more importance on projecting character than on being right. Bush and John Kerry can both boast of never having lost a debate, though the two candidates rely on strikingly dissimilar sets of skills.A viewer's guide to this fall's version of "asymmetric warfare" Recently I saw an amazing piece of political video. Bush, and it changed my mind about an important aspect of the upcoming campaign."To lay out my juvenile-justice plan in a minute and a half is a hard task, but I will try to do so," he said fluidly and with a smile midway through the debate, before beginning to list his principles.Richards's main line of attack—in fact, her only one—was that Bush had done so poorly in a series of businesses that he would be over his head as governor.But his underlying approach to political communication has been constant—and extremely effective.In 1994 Bush was an underdog candidate for the governorship of Texas.Each time she tried this, Bush calmly said, "I think this is a diversion away from talking about the issues that face Texas"—which led him right back to the items on his stump speech ("I want to discuss welfare, education.I want to discuss the juvenile-justice system ...").The incumbent, Ann Richards, was a phenomenon renowned above all for her biting wit.She had attended Baylor University in the 1950s on a debate scholarship.