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To keep your family day care service or early learning centre viable, enrolments consistent, and at the very top of the ‘services to visit’ list when families and carers begin the important journey of looking for childcare you need to put in place an ongoing marketing strategy that has you regularly standing out from the crowd with a healthy waiting list!
You can also find the same example in the Business Plan Writer, our free online tool that guides you through the process of starting your business.
Just select “Education/child care/child enrichment” as your industry when you register. Futurpreneur Canada’s Start-Up Program takes your passion and turns it into a reality.
But that’s just the start – getting them in the door isn’t enough, you need to ensure you make an impression that not only welcomes but fills a cautious parent with confidence that their child will belong and thrive in this space even though they can’t be there with them.
You need a marketing strategy that helps you to do this…and keep the ball rolling day after day.
Because I have been there, done that in both the centre and family day care professions always with limited time and a small budget.
I’m not saying it’s easy but we are talking about your business.so you better make sure they match and are consistent because your credibility quickly becomes part of your brand!So how do you start the process of building a brand for yourself? There are many tactics you can use to help get your brand out there and keep those new enrolments coming in.It’s not enough to just talk about how good you are and the lofty goals you consider important…you need to back up these claims with hard evidence…not just for a few days of the year when you do a promotion but consistently everyday because when it comes to marketing – every action counts EVERY SINGLE DAY.Identify your current competition You are running a business – doesn’t mean you aren’t passionate about what you do or the early learning service you provide but at the end of the day you need to pay the bills and you work damn hard to make that happen.Then there are the ongoing costs involved, ever changing regulations and expectations and often overwhelming paperwork to get completed before even thinking of business and marketing plans.But it can be done and it doesn’t have to take up a whole lot of your valuable time…how do I know this?Our example focuses on a company that offers a daycare enrichment program, but it will work as a framework no matter what childcare services you are offering.Click the ‘Download Tool’ button to gain access to the word document.Yes you love working with children…BUT, you are also running a business whether that is as a sole operator running a family day care from home or a community or commercial long day care centre.You need to compete in today’s growing early years market. You have to clearly show WHY you should be a parent or carer’s first choice to visit.