Rather than compete head-on with its larger, more established rivals, Chegg is trying to become a site where students will buy everything they need for school and, in the process, share information that Chegg can sell to marketers.
The company has made five acquisitions, companies like Cramster (for homework help) and Course Rank (for picking courses), that allow it to sell other school-related goods and services.
It has raised a huge amount of money since 2007: $221 million from venture firms such as Kleiner Perkins Caufield & Byers and Insight Venture Partners.
(Its closest competitor by market share, Bookrenter.com, has raised $60 million since 2009.) But while Chegg, based in Santa Clara, Calif., has been investing “tens of millions of dollars” in technology that helps it to determine the best price to buy, sell and rent books, the industry is changing around it.
After paying the one-time subscription fee, students will access a centralized easy-to-use dashboard offering access to the vast Cengage library of content and digital learning platforms and, starting in August 2018, will include access to Chegg’s Learning Services.
Subscribers will receive access to a 30-day trial subscription of Chegg Study, which provides step-by-step solutions to problems in more than 28,000 college textbooks, and a database of more than 13 million expert questions and answers.Boston and Santa Clara, California—February 26, 2018—Cengage, an education and technology company and Chegg, the Smarter Way to Student™, today announced an exclusive partnership to increase students’ access to more affordable materials and help them succeed in their studies.At launch this August, all subscribers will receive a month of free access to Chegg’s Learning Services, including Chegg Study, Chegg Math, Easybib Plus, a Chegg Service, and 60 minutes of tutoring through the Chegg Tutors platform.in late January announced that it will sell electronic versions of K–12 textbooks, which usually sell for .Colleges and publishers are starting to offer lower-priced digital course material, and Amazon and are offering cheaper shipping costs and rental options for traditional textbooks.All tutors are paid /hour for time spent in a lesson with students, or time spent writing a student's written lesson explanation.The /hour rate is applied to the exact number of minutes accumulated during a given week.As a courtesy to tutors, we require a minimum lesson length of 5 minutes (i.e.if you connect with a student and assist them in 2 minutes, you'll still be paid for 5 minutes).“The print rental and textbook business is milk in the back of the store— everyone needs to have it,” says Rosensweig.“This has allowed us to get all of these students, plus their credit cards. Carlson left, and in 2007 Phumbhra and a new team refocused entirely on renting textbooks.