Business School Video Essays

When applying to their MBA programme, you need to record a one-minute video in which you introduce yourself to your future Georgetown MBA cohort.The video should be uploaded on one of the easily accessible platforms such as You Tube or Vimeo.

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According to the school, recording the video essays takes about 20-25 minutes which includes time for set-up as well as answering all the practice questions provided for your convenience.

The video essay required by Georgetown Mc Donough School of Business is slightly different in format from the ones explained so far.

Check out: Prepping for Video Essays and Long-Distance Interviews INSEAD calls this component of the application package a video interview, which needs to be completed after submitting the online application form.

There are four questions in total and they always vary from one applicant to another.

When it’s show time, allow yourself to relax and enjoy the experience. Genuine enthusiasm, sincerity and ease come across beautifully on camera.

Business School Video Essays Critical Thinking Vs Analytical Thinking

Although some schools may call them “video interviews”, make sure not to get mixed up with the terminology.The Kellogg Full-time MBA programme is also well-known for including the video essay requirement in their application process.Although they do not reveal the exact number of questions that applicants can expect, it is explained that the first question is an “icebreaker” addressing your profile while the second one prompts you to talk about your plans for the future and how Kellogg will help you on that journey. Candidates have 20 seconds to think about the question and up to one minute to give their response.Your answers to the practice questions are not recorded or reviewed by the school.For INSEAD’s MBA programme, you need to complete the video interview no later than 48 hours after the deadline to which you are applying.More business schools are adopting a video component in their applications than ever before.This year, the MIT video statement went from optional to mandatory, and last year Rotman, Yale and INSEAD adopted the practice.Video essays are not a substitute for the face-to-face admissions interview conducted by business school representatives or for the written application essay. Leading business schools such as INSEAD (France) and Kellogg School of Management (US) have incorporated it into their admissions procedure because they believe the format brings out a different and more authentic side of students compared to what can be read on paper.Video essays are also a good opportunity for students to stand out in ways that they could not communicate very well in writing.Shari Hubert, associate dean of MBA admissions at Georgetown Mc Donough School of Business (US), also explains: We really wanted to incorporate things into the application that allow us to get a better holistic, 360 view of the applicant.We recognise how much effort people put into the application and it’s really hard sometimes to get to know someone fully through pieces of paper.


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