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Ideally you should have certifications or training as a sports instructor or personal trainer.You should also be able to demonstrate knowledge of personnel management, customer service, and marketing.
Step #3: Market Analysis As part of your business plan you will need to analyze the market growth, share, and volume.
This analysis will also examine your competitors, to better identify your competitive advantages.
Location is essential in establishing clients so factor in higher rental rates when estimating startup costs to afford locations closest to your customer base.
When seeking out a location consider such things as street access, parking and visibility.
For example, a gym catering to older adults may want to offer rehabilitation services and gentler disciplines of exercise such as yoga, pilates and low-impact aerobics.
A women-only gym may wish to offer weight loss services, intense cardiac workouts and body firming weight-training classes.
There are plenty of online tools that can help in the creation of your written business plan.
No matter which guideline you choose to follow, keep in mind that you will need to cover the following components: In short, the information that you gathered in steps one through five will be used as you write the actual business plan.
The latter skills will serve you well as you seek to attract and retain clientele. Creating a viable business plan is about more than simply saying "I want to open a Cross Fit gym." It is about clearly establishing specific goals (financial and operational),, as well as how you will compete against other Cross Fit Boxes.
For example, if you are a former triathlete, then you might want to use your experience to target clientele who are interested in incorporating better running techniques or muscle groups into their workouts.