He has also appeared on television interviews and been quoted in publications such as the Wall Street Journal.
His writings have appeared extensively on Simpli Flying and respected industry outlets such as Airlinetrends, Tnooz, Airport World, Low Cost and Regional Airline Business Magazine and Loyalty360.
Smaato is now one of BBM’s primary platforms for PMPs across the globe.
“Smaato offers BBM a breadth of ad formats – image, rich media and native, a feature rich self-service platform with flexibility to adjust floors, view performance at a granular level, and an account management team that is engaged to help setup Private Marketplaces and optimize performance.
Smaato’s Account Management team cares deeply about its publishers’ success.
The Smaato team provided banner optimization to BBM and it quickly resulted in Smaato filling rich media-enabled inventory, native ads as well as private marketplace (PMP) on SPX.He has been leading Research, Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore.He has spoken at airline conferences and delivered training workshops for senior aviation executives.Each trend is accompanied by an illustrative case-study.This report is indispensable for marketing and communication professionals working at airlines and creative agencies who want to stay on top of the latest trends and best practices in airline marketing.In 2014, Nanigans users set high bars for themselves and their in-house advertising campaigns.From improving yield value, to scaling return on ad spend, to boosting new member registrations, our customers set goals reflecting the unique needs of their online businesses.We recently announced our dates, venue, and theme for #SMWNYC 2020!Register your interest to be the first to hear the latest speaker announcements, be notified of agenda releases, and receive exclusive offers straight to your inbox.Without our advertising automation platform, these goals would be considered lofty, but by leveraging Nanigans software, our power users achieved — and exceeded — their objectives.By experimenting with targeting, and ultimately optimizing campaigns, in-house advertisers were able to successfully deliver the right ads to the right people at the right times. Here are five examples of innovative ecommerce companies using data analysis and creative testing to reach new heights in ROI and scale.