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Explain your recruitment and training plan, including time scales and costs.Analyse your workforce in terms of total numbers and by department.
Be careful of criticising or underestimating competitors.
To further understand your local market consider using NAB Business Explorer. Each market segment will have one or two optimum methods, for example, direct marketing, advertising or PR.
How modern is the equipment and what is the capacity of your current facilities compared with existing and forecast demand?
Give an overview of the management information systems you have in place, such as databases, networks, servers, and accounting reports and processes.
Analyse the cost efficiency of each of your selling methods, for example, telesales, a direct sales force, through an agent, or over the Internet.
If you have a direct sales force, include all the hidden costs, such as management time.Set out the structure and key skills of your management team and key staff.Identify any skill shortages, such as IT skills, and your plans to cover these.Be realistic about the commitment and motivation of the workforce and spell out any plans to improve or maintain motivation.Consider how you would survive the loss of a key worker.Keep your plan as short as possible as overly detailed business plans can be too cumbersome to use. Leave the finer detail for operational or marketing plans or attach information such as technical details of a product in an appendix.Involve your employees in the planning process to gain both their insights and their buy-in to the plan.Analyse the capacity and efficiency of your operations and your planned improvements. If you lease, do you have security of tenure or are you stuck in an unsuitable location?What are the advantages and disadvantages of the present location? Explain how you organise production and what equipment you use.This will help you build a successful, committed team.Planning together will also identify priorities that provide useful benchmarks to measure performance. For example, unrealistic sales forecasts could lead to increased overheads followed by a damaging cash flow crisis and drastic cost cutting.