1 Year Business Plan

It’s always helpful to start out with a very high-level and ambitious goal.Many successful and fast-growing companies do this, and all of them have different terms to refer to these high-level goals.

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A long term growth plan might hence also include targets to bring your average acquisition costs down.

Coming up with valuable experiments to run is not always as easy as it may seem.

On top of that, they’ve listed out some steps required in order to achieve those goals.

As you glance further down the funnel, you can see that this is, in fact, a pretty audacious business goal considering where the company is probably starting out from.

If more nights are being booked, and that number is consistently increasing, it means that more customers are having a positive experience with Airbnb and are therefore returning to the platform to book their accommodation.

1 Year Business Plan

Now, in order to hit their revenue and acquisition goals, the company needs to get to 70,000 Daily Active Users.Sending an email is a relatively low effort task on the Marketing side which requires little to no support from Design or Engineering, and which will still provide enough information to validate whether the full feature should be implemented.So the answer is a resounding By getting everyone on your team to use this growth strategy checklist when deciding which experiments to go after, it becomes easier at a first glance to know if all the areas of importance are being considered.Part of this feeling comes from knowing that a new year is just around the corner, which means a fresh start at tackling any personal or business-related challenges.As a result, it’s the perfect opportunity to start planning your growth goals for the coming year.However, in actual practice, you may also be concerned about your customer acquisition costs.Typically, paid acquisition channels like Facebook Ads and Adwords have a higher CAC than organic channels like SEO or content marketing.In fact, growth is a long process and requires a strong focus and understanding of the data and metrics that influence the various moving parts of an organization.That is why you need a well thought out growth strategy to really succeed.So here’s where the MVT breakdown board comes in handy when planning your growth strategy.Just walk through this process to get an idea of whether or not your suggested experiment can and should be broken down even more.

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